About

I’ve spent over fifteen years working at the point where a manuscript stops being a manuscript and starts being a conversation.

I lead integrated publicity and marketing at HarperCollins India. But the work has always gone beyond any one title — it’s about what it actually takes to get a story in front of the people who’ll care about it.

How I got here

I didn’t start in publishing. I started writing ad copy at Leo Burnett, before moving to Random House India, where I worked on campaigns for authors like Salman Rushdie and Lee Child.

From there I went to Frankfurt Book Fair’s South Asia node, managing marketing and trade relationships for one of the industry’s most influential platforms. That’s where I learned what publishing looks like from the business side, not just the publicity side.

Since 2016 I’ve led marketing and publicity at HarperCollins India — everything from Prajakta Koli’s record-breaking debut to long-running author brands like Amish Tripathi and Chitra Banerjee Divakaruni, to India campaigns for international names like Chimamanda Ngozi Adichie and Jay Shetty.

How I think about a launch

I don’t plan a book launch around a release date. I plan it around the world the book already has, and the audience waiting to find it.

That’s where a campaign like Too Good To Be True comes from — a soundtrack instead of just a press release, a coffee blend instead of just a signing, a tour built around where readers actually are rather than where publishing usually assumes they’ll be.

Most of what I do lives at the intersection of content, community and culture. Lately that’s stretching further, into the wider creative economy around all three.

Beyond the day job

I help curate programming for literature festivals and podcasts, consult as a narrative and personal branding strategist for authors and founders looking to distinguish themselves before they deploy, and write on aesthetic lifestyle as Editor-at-Large forThe Luxe Cafe.

I’m also increasingly interested in where book PR meets newer terrain — AEO and discoverability, and what it means for a story to be found, not just marketed.

Education & credentials

• MA, Transnational Communications & Global Media — Goldsmiths, University of London
• MA & BA (Hons), English — Lady Shri Ram College, University of Delhi
• DIGIPIVOT 2020, Google/ISB certified digital marketing cohort (top 40 women professionals, India)
• Publishers Training Programme, IIM Ahmedabad

If you’re building something worth talking about — a book, a brand, a voice — I’d like to hear about it.