Campaigns
Every campaign here started with the same question: what does this book need to become, beyond the page, to actually find its readers?

Prajakta Koli · HarperCollins India · 2025
Too Good To Be True
A debut romance novel became India’s fastest-selling fiction title of the season. Soundtrack and coffee blend included.

Mohar Basu · HarperCollins India · 2024–2025
The Shah Rukh Khan & Salman Khan Biographies
No author interviews. No star involvement. Just a fandom mobilised from scratch.

Dr Cyriac Abby Philips · HarperCollins India · 2026
The Liver Doctor
A literary health book turned into shareable, elevator-pitch messaging. Bestseller in weeks.
Ongoing & brand-wheel work
Alongside the marquee campaigns, I run always-on strategy for HarperCollins India’s brand-wheel authors, including Amish Tripathi, Ashwin Sanghi, Chitra Banerjee Divakaruni and Jeffrey Archer, and manage India campaigns for international voices including Chimamanda Ngozi Adichie, Asako Yuzuki and Jay Shetty.
Have a book, an author, or a brand that needs this kind of thinking?