Dr Cyriac Abby Philips · HarperCollins India · 2026
The Liver Doctor
The Liver Doctor was written in a literary voice, but its pull for readers was its health takeaways. A social-first campaign pulled those takeaways out as shareable hooks without flattening the book’s tone, pairing bookshop meet-and-greets with campus visits. It became a bestseller within weeks of its May 2026 release.
The challenge
The book itself was written in a literary voice, not as a how-to guide. But its real hook for readers was its health takeaways, and those needed to be pulled out and made shareable without flattening the book’s tone.
The strategy
A social-first campaign, built closely with the author, who brought his own strong following to the launch. His account carried the core health takeaways as accessible hooks, and the tour paired bookstore meet-and-greets with campus visits in cities including Hyderabad and Bangalore.
The result
A bestseller within weeks of its May release, and a category bestseller on Amazon ever since.