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SShabnam Srivastava

Shabnam Sudha Srivastava

PR, Marketing & Narrative Strategist — Indian Publishing

I build the campaigns that turn books into cultural moments, and the strategies that turn creators, authors, founders and brands into stories people actually follow.

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Shabnam Sudha Srivastava, General Manager, Marketing at HarperCollins India.

  • 15+ years

    across HarperCollins India, Frankfurt Book Fair and Penguin Random House India

  • 1,50,000+

    copies sold within a month on a single campaign

  • No. 1

    on Nielsen India BookScan (Fiction)

  • 200+

    creator community, built from scratch and run by a team of three

Flagship campaign

Too Good To Be True

A debut romance novel got a soundtrack, a coffee blend, and a 14-city tour that ran like a concert schedule. It became the fastest-selling fiction title of the season. This is what happens when you treat a book like a world instead of a product.

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Author Prajakta Koli holding a Blue Tokai Coffee Roasters bag labelled “Too Good To Be True Blend” alongside a copy of her novel Too Good To Be True.
The Too Good To Be True Blend — a custom Blue Tokai Coffee Roasters roast created for the launch of Prajakta Koli’s debut novel. A first for an Indian trade fiction title.

What I Do

Fifteen years working where content, culture and community meet — launch strategy, media that actually lands, and the narrative work behind authors, founders and brands.

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  • Amazon India Popular Choice Debut Book 2025
  • Crossword Popular Choice Award (Fiction) 2025
  • Book of the Year (Fiction), Puri Literary Festival 2025
  • General Manager, Marketing, HarperCollins India