Skills Stack
Fifteen years across publishing, trade marketing and brand strategy taught me one thing over and over: a story only travels if you build it to.
360° Narrative & Launch Strategy
The full arc, from pre-order momentum through sustained lifecycle marketing, planned as one campaign across media, social, events, community and retail.
A debut novel’s pre-order phase, its tour, and its anniversary edition a year later, treated as one continuous story rather than three separate ones.
Media Relations
Earned coverage across mainline print, digital, podcasts and niche press, built on relationships rather than press-release blasts. Finding the actual hook — the cover story, the excerpt, the angle that gets a book talked about on its own merit.
Cover stories and lead features placed without a rupee of paid media behind them. Coverage across legacy and new media alike — mainlines including HT, TOI, Mint, The Hindu, The Telegraph, Vogue, Elle and Grazia, and indie/digital-first outlets like The Nod, Scroll and The Print, alongside a growing footprint in podcasts.
Author & Founder Personal Branding
Building presence for people, not just their output. Helping authors and founders find a public voice that holds up past a single launch cycle.
Community & Fandom Activation
Turning organised audiences — fan clubs, reading communities, campus networks — into a campaign’s engine, especially when the usual playbook of author access isn’t on the table.
Two biographies went to bestseller status on fandom mobilisation alone, without a single author interview.
Audience Growth
Finding and onboarding the right influencers, bookstagrammers and communities, and building out the infrastructure to keep managing that network as it grows.
A 200+ creator community, run by a team of three, spanning followings from 4,000 to 4 million.
Brand Partnerships
Sourcing and negotiating collaborations across food, quick-commerce, retail and hospitality that extend a book or brand beyond its original format.
A custom coffee blend, a quick-commerce billboard, and hotel-venue partnerships — each a first for its category in Indian publishing.
Literary Curation
Programming for literature festivals and podcasts, and editorial work sitting at the crossing point of books, culture and taste.
Who this is for
- Publishers & Authors
- Full campaign strategy and execution, from debut launches to legacy backlist.
- Brands & Founders
- Narrative and personal branding consulting for anyone building a public presence from the ground up.
- Festivals, Podcasts & Media
- Programming, curation and collaboration.
Still working out what you need?
The FAQ answers the questions people actually ask — including whether you need a publicist at all if you already have a traditional publisher. Theglossary defines the vocabulary this industry uses without explaining.
Not sure which of these fits what you need? That’s a fine place to start.