Treating a book as IP, not a release date
A pubdate is a logistics fact. Publishing keeps mistaking it for a strategy.
Publishing & Book PR
Writing
Notes from where books, culture and this industry meet. Some written here, some written elsewhere.
Featured
Fandom is a publishing strategy, not a marketing channel
Fandom is not a distribution channel that publishers can buy into at launch. It is an audience that already has its own leadership, etiquette and internal economy. Two HarperCollins India biographies — of Shah Rukh Khan and Salman Khan — reached bestseller charts without a single author interview, because the campaign treated existing fan clubs as collaborators rather than as media inventory.
Why brand × book partnerships in India keep failing
Most book-and-brand collaborations are a logo on a bookmark. The ones that work start much earlier and ask for much more.
Publishing & Book PR
Do you need a publicist if you already have a traditional publisher?
Usually not. Your publisher already has one, and a second often just adds a voice to a conversation that needed fewer.
Publishing & Book PR
Ghostwriter vs narrative strategist: what founders actually need
Founders ask for someone to write the posts. The problem is almost never the posts.
Personal Branding & Narrative
How to get invited to a literature festival in India
Festivals do not programme books. They programme sessions — and then look for people who can fill them.
Publishing & Book PR
How to get your book reviewed in an Indian newspaper
Books pages do not run books. They run reasons — and a good book is not automatically a reason.
Publishing & Book PR
What does a book publicist actually do?
Not sending press releases. Deciding what the story is, and then finding the people who genuinely want to tell it.
Publishing & Book PR
I also write on aesthetic lifestyle as Editor-at-Large forThe Luxe Cafe.
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